"Stay In It" is a mantra quoted by Alpinestars apparels. It is a literal and figurative reminder that through conviction, commitment and perseverance, comes great satisfaction and achievement. Things get squirly... Stay In It. Barrel about to crash overhead... Stay In It. Wherever you are, whatever you're doing, if the moment is right... Stay In It. Alpinestars will make your year more exciting so.. Stay In It.